Through New Partnership, Blue Apron Taps Jet To Be The First E-Retailer To Offer Meal Kits To City Consumers
NEW YORK–(BUSINESS WIRE)– Blue Apron Holdings, Inc. (NYSE: APRN), known for delivering incredible meal experiences, has tapped Jet to be the first e-retailer to offer an assortment of its meal kits for purchase on Jet’s online and mobile platforms. Beginning today, millions of households across most of New York City, as well as Jersey City and Hoboken, can access Blue Apron through same-day or next-day delivery via Jet’s City Grocery offering.
“Teaming up with Jet enables us to dynamically serve the lifestyle of metropolitan consumers, who will now be able to conveniently fill up their online shopping carts with high quality Blue Apron meals that can be cooked in 30 minutes or less while shopping for other everyday needs,” said Brad Dickerson, Blue Apron CEO. “This exciting launch is another step forward in our channel expansion strategy and reflects the strength of the capabilities we are developing to readily support a variety of opportunities to broaden our access to consumers.”
As a priority partner in Jet’s newly-launched City Grocery offering, Blue Apron will have a dedicated branded experience featuring a rotating selection of two-serving recipes specifically designed to serve the Jet customer.
The announcement comes on the heels of Jet’s new relaunch offering consumers a tailored experience, unique assortment and differentiated service. As part of the relaunch, Jet introduced its new City Grocery experience which offers consumers in most of New York City 3-hour scheduled delivery windows for groceries, everyday essentials and other select merchandise. With this new delivery option, consumers will have the ability to order and receive a selection of Blue Apron meal kits on-demand.
“We are thrilled to be the first e-commerce retailer to offer the Blue Apron on-demand kits as part of the newly launched Jet City Grocery experience,” said Simon Belsham, Jet President. “The Blue Apron on-demand kits give our urban customers a convenient and enjoyable way to prepare home-cooked meals for their family. A crucial part of Jet’s strategy is to provide valuable services that seamlessly integrate into people’s daily lives, and Blue Apron is a great example of this.”
The first Blue Apron meals that will be offered on Jet.com are:
- Seared Steaks & Peperonata with Fregola Sarda Pasta & Grana Padano Cheese (2 servings, 28 oz) $22.99
- Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli (2 servings, 41 oz.) $20.99
- Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice (2 servings, 32 oz.) $18.99
- Italian Farro Bowl with Roasted Vegetables & Mozzarella (2 servings, 32 oz.) $16.99
To browse Blue Apron on Jet.com, visit: jet.com/blueapron
About Blue Apron
Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.
Launched in 2015 and acquired by Walmart for $3.3B in 2016, Jet is the shopping destination for city consumers. With a tailored experience, unique assortment and differentiated service offered across key categories of Grocery, Home, Fashion, Beauty and Electronics, most New York City consumers can receive scheduled same-day and next-day delivery of local and leading brands, getting all of their shopping essentials in one place. For more information, visit www.jet.com.
Note: A $5.95 scheduling fee applies. Only in select NYC area zips & subject to availability. See jet.com/citygrocery for day and cutoff time restrictions.
Forward Looking Statements
This press release includes statements concerning Blue Apron Holdings, Inc. and its future expectations, plans and prospects that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “may,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” or “continue,” or the negative of these terms or other similar expressions. Blue Apron has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions including, without limitation, the Company’s anticipated growth strategies; its ability to execute on its multi-product, multi-channel growth strategy; the success of its partnership with Jet.com; its expectations regarding competition and its ability to effectively compete; its ability to expand its product offerings and distribution channels; its ability to cost-effectively attract new customers, retain existing customers and increase the number of customers it serves; seasonal trends in customer behavior; its expectations regarding, and the stability of, its supply chain; the size and growth of the markets for its product offerings and its ability to serve those markets; federal and state legal and regulatory developments; other anticipated trends and challenges in its business; and other risks more fully described in the Company’s public reports filed with the U.S.Securities and Exchange Commission (the “SEC”), including under the caption “Risk Factors” in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2018 filed with the SEC on August 2, 2018 and in other filings that Blue Apron may make with the SEC in the future. Blue Apron assumes no obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.
Source: Blue Apron Holdings, Inc.