Nutrient-Rich Superfood Rooibos Serves America’s Love for Bubbly Beverages and Botanical Flavors Sans Sweeteners

BOULDER, Colo.–(BUSINESS WIRE)–BOS Brands, creator of delicious, certified organic iced teas that make healthy refreshment fun, today launched a line of NEW Sparkling Unsweetened Iced Teas. Available in three delicious flavors, Blueberry & Jasmine, White Peach & Elderflower and Pineapple & Coconut, BOS Sparkling Unsweetened Iced Teas are rich in rooibos and full of life, proving that being healthy can be fun! The bright slim cans, inspired by the brand’s South African roots, bring superfood vitality and joyful, fun energy to thirsty people everywhere.

BOS Sparkling
BOS Sparkling Unsweetened Iced Teas (Photo: Business Wire)

Light and natural in flavor, BOS Sparkling Unsweetened Iced Tea is made with pure sparkling water infused with organic rooibos, also known as a ‘red tea’, a South African superfood packed with antioxidants. With a dash of natural fruit and botanical flavor, it creates a true taste experience with zero sugar, sweeteners, calories or caffeine. Each sip is like a feel-good high five from Mother Nature! Like all BOS Iced Teas, the new Sparkling Unsweetened varieties are USDA Certified Organic, Non-GMO Project Verified and vegan friendly.

“There is a joyful energy and superfood vitality at the heart of the BOS experience and in both our vibrant beverage lines,” says Montse De Rojas, Global Marketing Director of BOS Brands. “We are so excited to help people savor and celebrate the little moments—or bubbles—in life with our newest variety, Sparkling Unsweetened Iced Teas!”

Each can of BOS Sparkling Unsweetened Iced Tea contains the equivalent of at least four cups of brewed rooibos, making it the ultimate health conscious elixir to reward the body, mind and spirit. All the rooibos used in BOS beverages is hand-harvested in the magical Cederberg Mountains of South Africa, a unique 60-mile radius of pristine wilderness, just outside Cape Town, and the only place on the planet where rooibos grows. Like other red superfoods, rooibos is jam packed with antioxidants, polyphenols and has anti-inflammatory properties. One of the many benefits of rooibos is that it’s naturally caffeine free.

Born in Cape Town in 2010, BOS Brands harnesses the superfood power of rooibos – or “red bush” to offer two lines of premium organic iced teas in the U.S. The classic range of BOS Iced Teas are made with organic rooibos, natural fruit extracts and hint of organic cane sugar. With the creation of the new BOS Sparkling Unsweetened Iced Teas, the company has created a unique offering for those who are more sugar conscious.

BOS Sparkling Unsweetened Iced Teas are available through the company’s website, Amazon and other retailers throughout the West Coast where the Classic BOS Iced Teas are sold. They retail individually for MSRP $1.99 and in 12-packs for $22.49 For more information on BOS Iced Tea, please visit http://www.bosbrands.com/en.

About BOS Brands

The BOS philosophy is simple – being healthy can be fun. Their mission? To bring health, joy and great taste to thirsty people everywhere. Founded in 2010 in Cape Town, BOS harnesses the benefits of rooibos – a unique South African superfood – to create a delicious ready-to-drink range of organic iced teas. Blended with all-natural fruit flavors and delivered in bright, bold colorful packaging, BOS Iced Teas give fun a new flavor. The brand’s marketing activities are inspired by the South African expression “Go BOS,” which means to go crazy in a fun way; and this approach is at the heart of the BOS experience. BOS’ rooibos tea is farmed ethically on Klipopmekaar – a private nature reserve high up in the Cederberg Mountains in South Africa – a pristine wilderness and the only place on the planet where rooibos grows. Giving back to its roots, BOS plants and maintains one tree for every 2,000 cans sold. To date it’s planted over 20,000 trees in underprivileged areas of South Africa and is well on the way to achieving the brand’s goal of planting 50,000 trees by 2020. For more information, please visit http://www.bosbrands.com/en, follow the BOS adventures on Facebook or Instagram, email hello@bosbrands.com, or call 1-877-4-BOSTEA.

Contacts

Media Contact:
Lynsey Winters
Rachel Kay Public Relations
858.243.4761
lynsey@rkpr.net

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