Restaurant Continues to Drive Craveable Menu Innovation through Bold, Unexpected Flavors

FRANKLIN, Tenn.–(BUSINESS WIRE)–Carl’s Jr.®, known for impossible to ignore flavors and craveable menu items, today announced the launch of its new Western Fries, a spin on the restaurant’s best-selling Western Bacon Cheeseburger®.

This fresh take on the iconic classic includes crispy natural cut fries, coated in a brand-new Western seasoning that delivers all the taste of the Western Bacon Cheeseburger including BBQ sauce, charbroiled beef patties, cheese and even notes of the sesame seed bun.

“With a Western Bacon Cheeseburger sold every 1.13 seconds, we knew this was a fan-favorite flavor that we wanted to deliver in a new and innovative way while also ensuring that it stood up to the iconic Carl’s Jr. offering,” said Owen Klein, Vice President of Culinary Innovation at Carl’s Jr. “We are excited for our customers to taste the new outcome that will allow you to enjoy the essence of our bold Western Bacon Cheeseburger with every fry you pop into your mouth.”

Carl’s Jr. is also introducing a Triple Western Bacon Cheeseburger® for a limited time. The new Triple Western Bacon Cheeseburger takes the indulgent flavor of this classic burger to the next level, including three charbroiled all-beef patties, four slices of Applewood smoked bacon, melted American cheese, crispy onion rings and a tangy BBQ sauce on a seeded bun.

Beginning today, Western Fries and the Triple Western Bacon Cheeseburger are available at participating Carl’s Jr. restaurants nationwide. Western Fries start at $2.99, and the Triple Western Bacon Cheeseburger starts at $7.99, while supplies last, price and participation may vary, tax not included.

Follow Carl’s Jr. on social media for the latest product news and promotional offers.
Twitter: @CarlsJr
Instagram: @CarlsJr
Facebook: www.facebook.com/carlsjr

About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

Contacts

CKE Communications
Candice Jacobson, 615-538-9317
CJacobson@CKR.com

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