KRAFT gives consumers another reason to love cheese
PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Few things are better than cheese, but KRAFT continues to raise the bar. KRAFT believes consumers deserve cheese as it should be, and that’s why KRAFT Natural Cheese is now made with milk from cows raised without the artificial growth hormone rbST – and it’s as delicious as ever.
Over half of all consumers try to avoid added hormones in their food*, so KRAFT is excited to announce that its natural cheese is now made from fresh milk without rbST – including shredded cheese, natural slices, blocks and snacking cheese.
“Everything we do at KRAFT revolves around the families that love our cheeses and what we can do to delight our consumers,” said Anne Field, Director of Brand Building for KRAFT. “Our goal is to give families KRAFT cheese the way it should be, with the same great taste and without the artificial hormone rbST at no additional cost. As the #1 national brand of cheese in the homes of American families**, we’re excited to give people another reason to love us.”
|*Source: Nielsen, Statista 2016|
|**Source: Nielsen, Homescan January 2019|
|† The artificial growth hormone rbST can be given to cows to help increase milk production. KRAFT Natural Cheese is made with milk from cows that have not been treated with rbST. No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Excludes Parmesan, Romano, Asiago, Touch of Philadelphia and KRAFT processed cheese.|
Since JL Kraft first began selling cheese in 1903, the brand has expanded throughout the years from Kraft Natural Cheese to include Kraft Macaroni and Cheese, Kraft Singles, Kraft Mayo, Kraft Salad Dressing, and Kraft BBQ Sauce. Today the brand continues to offer products that help bring the whole family together with foods that please everyone at the table.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.