New serving option will offer more plants with less planning

BOSTON–(BUSINESS WIRE)–Purple Carrot, the first 100% plant-based meal kit company, is introducing a 6-serving plan designed to give customers more plants with less planning. This new offering is perfect for families or meal preppers looking to add more convenience to their week. Priced at just $7.99 a serving, Purple Carrot’s new plan offers a practical option for consumers interested in using a meal delivery service for more than just the typical 2-3 nights a week.

“As interest in plant-based eating continues to grow, it’s important for us to continue to innovate and develop offerings that align with consumer interests. We continue to hear from both customers and prospects that they want more: more convenience, more food, more value,” said Andy Levitt, Founder and CEO of Purple Carrot. “Our new 6-serving plan is an exciting new product that we’ve developed with the same level of culinary creativity and convenience that have been the hallmarks of our 2-serving meals, and the early feedback has been outstanding.”

Purple

The new plan will offer innovative and delicious plant-based meals consumers have come to expect from Purple Carrot. Each week, customers will receive fresh pre-portioned ingredients and step-by-step recipes delivered to their door with meals like:

● Chickpea Massaman Curry with Farro & Bok Choy

● Tuscan-Style Zucchini with Herbed Sausage & Lemon Quinoa

● Tamarind Cauliflower with Gingered Fried Rice & Cashews

● Seitan Shawarma Bowls with Cherry Tomato Salad & Tzatziki Sauce

The first 6-serving meals will ship the week of June 9. For more information on Purple Carrot, or to sign up for a meal plan, visit https://www.purplecarrot.com/.

ABOUT PURPLE CARROT

Purple Carrot is the first 100% plant-based meal kit that helps people discover how delicious, healthy, and simple it can be to eat plant-based meals. Purple Carrot offers breakfast, lunch and dinner options every week, sending customers pre-portioned ingredients and step-by-step instructions to create amazing plant-based recipes. To learn more about Purple Carrot, visit www.PurpleCarrot.com.

Contacts

Press:
M Booth
Sami Richman
SamiR@mbooth.com
212-388-7666

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