The commercial features a film of Andy Warhol eating America’s Favorite Burger®, the Whopper®
MIAMI–(BUSINESS WIRE)–The Burger King® brand debuted a new Super Bowl commercial that featured a nearly silent film of the iconic Pop Artist Andy Warhol eating a Whopper® sandwich. The film shows the famed artist sitting at a desk, opening a vintage Burger King® brand bag, taking out a Whopper® sandwich and eating it.
It’s the first Super Bowl commercial 37 years in the making. The original 4-minute clip was created by Swedish director Jorgen Leth in 1982 as a part of the film “66 Scenes from America”. The film was a visual narrative of iconic scenes that represent American reality. Naturally, America’s most iconic artist was portrayed feasting on America’s Favorite Burger®.
The spot was meant to break through the traditional Super Bowl commercial break, filled with explosions, slapstick jokes and celebrities, with an almost silent, yet powerful work of art. Beyond the simplicity of the spot, it has a deeper meaning. It is also a testament to one of Warhol’s most iconic quotes about the greatness of the United States: “What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest.”
“What we love about Andy is what he represents as an art icon and his message about the democratization of art,” said Marcelo Pascoa, Head of Global Marketing for the Burger King® brand. “Just like his art, America’s Favorite Burger®, the Whopper® is for everyone. Our commercial is an invitation for everyone in America to Eat Like Andy.”
A week before the commercial debuted, the brand released a teaser on YouTube.com/BurgerKing that encouraged fans to order a Mystery Box available exclusively on DoorDash. The limited-edition Mystery Box contained a vintage Burger King® brand paper bag, a white wig resembling Warhol’s iconic haircut, a ketchup bottle and a DoorDash coupon for a free Whopper® sandwich from participating Burger King® restaurants. The Mystery Boxes were delivered via DoorDash nationwide the weekend of the Big Game to enable fans to reenact the iconic video. DoorDash also offered $0 Delivery Fees* when customers ordered Burger King®January 24 through the day after the Big Game.
*Offer valid through 2/4. Valid only on orders from participating Burger King® restaurants via DoorDash with a minimum subtotal greater than $10. Other fees (including service fee), taxes, and gratuity still apply. See full terms and conditions at http://doordash.com/mysterybox.
About BURGER KING®
Founded in 1954, the Burger King® brand is the second largest fast food hamburger chain in the world. The original Home of The Whopper® the Burger King® system operates more than 17,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King® brand, please visit the Burger King®brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
DoorDash is a technology company that connects customers with their favorite local and national businesses in 3,300 cities across the United States and Canada. Founded in the summer of 2013, DoorDash empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time. Read more on the DoorDash blog or at www.doordash.com.
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS