New Campaign Reminds Brunch Goers That There’s A Better Way To Get A Great Breakfast

DENVER–(BUSINESS WIRE)–Village Inn Restaurants has announced the launch of a campaign to rescue hungry diners from the many inconveniences that have become the accepted realities of the current brunch trend.

Anti Brunch

Village Inn has launched an Anti-Brunch campaign to rescue hungry diners from the many inconveniences of today’s brunch experience (Photo: Business Wire)

Village Inn’s Anti-Brunch campaign, created in partnership with Colorado-based agency WorkInProgress, takes aim at some of the ridiculousness associated with today’s brunch experience including high prices, snooty servers, acquired-taste menus with difficult-to-pronounce ingredients, and long waiting lines stretching outside the door and down the sidewalk. The series of television, radio and digital/social video ads present Village Inn as the obvious antidote and alternative to the mid-morning madness associated with the modern-day brunch.

“The Anti-Brunch campaign pokes a little fun at the current brunch trends that have grown popular over the last several years,” said David Craven, Vice President for Marketing and Culinary for Village Inn. “We’re dedicating our latest marketing effort to save local brunch patrons from the agony of long lines, welcoming them back to our restaurants and reminding them that, while brunch is trendy, it doesn’t have to cost a fortune and a just-as-delicious breakfast is ready at Village Inn right now.”

The campaign launched with Village Inn sending Roy, a self-proclaimed “breakfast enthusiast,” out in his van to “save” local Denver brunch patrons from the ridiculously long brunch lines and took them to the nearest Village Inn for a delicious breakfast with trendy breakfast foods, like eggs, bacon, and pancakes. To extend the story, there is a paid media campaign supported by a variety of content for TV and digital video. The spots range from saving people from brunch, questioning the wait, and poking fun at trendy and overpriced brunch items. A video of the activation promoting the Anti-Brunch message is currently running online (YouTube, Facebook, Instagram) with television and radio spots running now in Village Inn’s core markets. All the video content is available at www.villageinn.com/anti-brunch.

“Will we stop everyone from going to brunch? No,” said Matt Talbot, partner and creative at WorkInProgress. “But if we can save even one person from a 2-hour wait and $30 avocado toast, it’s all been worth it.”

About Village Inn

Since 1958, guests have visited Village Inn because they know they will enjoy great-tasting food and extra-friendly service in a clean and comfortable family environment. Our breakfast heritage is based on made-from-scratch buttermilk pancakes, eggs cooked any-style and a pot of hot coffee on every table.

With over five decades of success behind us, we have corporate and franchise restaurants totaling more than 200, located in the Rocky Mountain region, the Midwest, Arizona and Florida, and other states. While our business has grown and changed to include home-style lunches and dinners, we have not forgotten what made us a family tradition—providing good food and good feelings at a reasonable price.

Village Inn is part of the family of restaurants under American Blue Ribbon Holdings (ABRH), based in Nashville. ABRH is a diversified food services company operating four family and casual dining restaurant groups in the United States including O’Charley’s, Ninety Nine Restaurant & Pub, Village Inn, and Bakers Square. ABRH also owns and operates Legendary Baking, an award-winning baker of pies and premium desserts.

Contacts

Rob Hoskins
(615) 610-0260
rob.hoskins@dvlseigenthaler.com

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